Every time I post about a celebrity death in this blog, I think about how its title could be badly misconstrued. Nevertheless…
All the major news outlets had choreographed their coverage of the celebrity death to the very last detail.
Ed McMahon’s passing served as a trial run.
So when the big event happened today, the mainstream was ready with pre-packaged, wall-to-wall coverage.
Then the unthinkable happened: an even bigger celebrity died.
Goodbye Farrah, Michael Jackson is dead.
Every network, every news site (including the ones I work and worked at) switched to breaking news coverage using all the tools at their disposal to cover the event. And it is an impressive force to witness first hand, akin to watching a championship team play in front of rapturous hometown crowd.
But within hours, the spotlight shifts, people move to Facebook or Twitter.
And that is where the real story emerges; that is where the news consumer shares their stories and thereby define the news as it relates to their reality.
Traditional media can enable those narratives, but should no longer expect to control them.
What follows is my reading list from this morning, in the order in which they were bookmarked. Give them a read and see what their tea leaves tell you:
- “Get Smarter”
- “Haunting video turns a woman into a martyr, and a movement into a revolution
- “Is the Iran Coverage the Future of Journalism?”
- “Time-spent on newspaper sites: not predictable from rated quality”
- “What happens when your local paper goes online-only? it loses most of its staff”
- “Microsoft’s Ballmer: All traditional content will be digital in 10 years”