The Globe and Mail unveiled today a very old-school idea: put the entire paper online. The catch is, this electronic version lets you see the pages as they were printed—full-colour layout, ads, articles, and…ads.

The premise is that some people want the convenience of the printed edition, but not necessarily the paper its printed on.

Think about that for a second…

The Globe and Mail Digital Edition [pause] is available for the same price as the printed edition […pause, again…] and can be downloaded to your computer so you can read "an exact copy of [The Globe and Mail] you know."

I wish them, and the others trying the service—like The New York Times—luck.