The Walrus almost managed to turn an oops into a marketing ploy when one of its newsletters yesterday pointed readers to the development site. After realizing what happened the magazine quickly sent out an explanation (in fact, it was sent twice):

A note of explanation!!!!

You may have received a message from The Walrus early today. This message contains links to the development pages of the new website which will be launched in the next day or two. Hope you like the new look.

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The Walrus Magazine

Unfortunately the new site doesn’t validate, even with the W3C’s improved validation tool.