Google’s mantra is to not to be evil, but might that also mean not going public? A cleverly illustrated New York Times piece speculates the company’s co-founders want to keep Google eccentric, and by necessity, private, for as long as possible. That article, and two related pieces, provides a timely reminder both of why the dot-com bust and why the market might not always know best.
This portion of the guessing game should end on Thursday, when Google is expected to file something with the SEC declaring its intentions. Meanwhile, as the industry waits and the sniping gets sharper, catch-up on how the search game has changed during the past decade and dream of getting rich.